About
What you do is special. So get specialised help.
Gusto Communications is a marketing agency dedicated to the B2B engineering, tech and industrial sectors.
Most marketing agencies will tell you that they understand your business.
That they know the pressures that you face and the motivations behind your actions. But many will have never worked a single day inside an actual, real-life marketing department. Instead spending their working days in the comforting nuzzle of agency life.
Before starting my own agency, I’d spent more than 10 years working at all levels in various marketing departments. I’ve managed budgets and short deadlines. I’ve flipped plans as internal objectives (and executive management) changed. I’ve felt the push from sales and the pinch from finance. And I’ve worked with agency partners of all flavours and disciplines – both good and bad.
So, when I founded Gusto I knew exactly what sort of agency I wanted to run. I wanted to be the type of partner that I would have loved working with when I was a Marketing Manager.
Tom Winsper
Founder/director
Gusto in numbers
The values that set Gusto apart
Responsive & reliable
Life moves too fast to hang around. So I aim to react quickly and accurately to your queries and requests. And when I do respond, I do what I say I’m going to do. Not delivering is unacceptable.
Think in the long-term
I’m a marketer not a salesman. The mere thought of new business development makes me shudder. So my focus is on building relationships not one-hit wonders. That means I work extra hard to keep you happy, so you keep coming back for more. After all, the happier you are, the further I get to stay away from business development.
Be pragmatic not petty
The best relationships are founded on trust and not bleeding the other party dry at every opportunity. So I offer fair pricing, and won’t charge for things like sending you files or stock images.
Two quick facts that tell you all you need to know…
I’m a jack of all trades – but in a good way.
I have a degree in marketing and over 20-years’ industry experience, including leading the marketing function for a multinational engineering organisation. In that time, I have also worked as a graphic designer, and a senior copywriter at a top marketing agency working with some of the biggest enterprises in the world.
This means…
I’m fast. There’s no need to wait for time in the studio or for a copywriter to become free to change the wording to fit. I come up with an idea > write it > design it > send it to you.
I create while looking at the big picture. With no silos in the way, I can write with a design in mind, design with the content in mind, and strategise with everything in mind. All integrated, all together.
I have all the knowledge, skills and experience to do the job properly. Take a look through my previous work to get an idea of the quality on offer.
I work from a small office at the back of my house.
Well, it worked out alright for Jobs and Wozniak. The only problem is my office is in Hampshire, not California – so it's freezing in winter and boiling in summer.
This means…
I have no expensive office costs that I need to pass on to you.
I can easily work into the small hours to get the job done and meet any pressing deadlines you may have.
I’m prepared to suffer considerable discomfort to provide you with maximum value for money.